Why your coffee table never looks like the photo
The gap between a bare cafe table and a styled one is not luck. It is a short list of small choices, and most people skip all of them.
What usually goes wrong
Most kitchen tables get cluttered instead of styled because everything on them is doing a different job. A charger cable, a stack of mail, a half empty glass. Nothing wrong with any single object, but together they read as noise rather than a scene. The eye has nowhere to land. Add too many colors or finishes and the same problem shows up even when the table is technically tidy.
The other common mistake is lighting. A table can have the right objects on it and still look flat if the light comes from overhead and straight down. That kind of light kills shadow, and shadow is what makes wood grain or a stoneware glaze look like something rather than nothing.
What to do instead
Pick one material story and let it repeat. Pale wood, stoneware, linen. Three textures, not eight. Set one cup, one saucer, and stop there. A table with three things on it, each with room around it, photographs better than a table with ten.
Move the setup near a window at midmorning, when light comes in at an angle instead of from straight above. Let the shadow fall across the tabletop rather than under the objects. That single change does more than any object you could add.
The part people forget
A plant nearby helps less for color and more for the small irregular shadow it throws, which breaks up an otherwise flat surface. It does not need to be in frame. Sometimes the thing making a picture work is standing just outside it.